Get Ready, Blockchain Technology Is Coming To Digital Advertising

Get Ready, Blockchain Technology Is Coming To Digital Advertising

If you have been conscious over the last year then you have no doubt heard the term ‘blockchain’. Most commonly it is used when discussing cryptocurrency but blockchain technology has several applications, especially when considering how it could be used in digital advertising. At this point, though you may be...

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Life of the Brand: What is a Millennial?

Life of the Brand: What is a Millennial?

What is a millennial? Traditionally, “Millennial” can be defined as a person reaching young adulthood in the early 21st century. Vague, right? Millennials, unfortunately, get “typecast” in the job market these days. As a millennial, I believe that WE can do anything we want. We aren’t just social media strategists, or...

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What Dick’s Sporting Goods Proved

What Dick’s Sporting Goods Proved

The gun control debate shows brand activism is here to stay via Dick’s Sporting Goods. In politically turbulent times, many just want to hang out the middle and avoid the raging internet flame wars erupting across every media platform in America. But, it is becoming increasingly impossible to not take...

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