5 Ways the Beauty Industry is Changing for the Better

5 Ways the Beauty Industry is Changing for the Better

The beauty industry is changing for the better. Truly. What was once a “you need this to feel pretty” is instead embracing the inner beauty of women and providing the tools for them to feel the same way on the outside. Here are a few ways it is changing for...

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Spotify Branding is the Next Big Thing

Spotify Branding is the Next Big Thing

With the launch of Spotify’s IPO comes some major shifts to the companies business plan: Spotify branding for businesses. The new marketing analytics and advertising studio make Spotify an attractive brand channel for new and established brands alike. Now brands can combine the awesome social features of Spotify with advertising and...

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Are you a new school digital marketer? Take our quiz.

Are you a new school digital marketer? Take our quiz.

Are you a new school digital marketer? Are you keeping up with the ever-evolving marketing world? Listen, even the digital gurus have a hard time keeping up with all the changes going on in the digital space. And the lexicon of anyone who works in marketing is overflowing with three-letter acronyms....

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Digital Brand Ambassadors: Employees and Co-workers

Digital Brand Ambassadors: Employees and Co-workers

Your brand has all the digital brand ambassadors that it needs: employees. But, are you ignoring your in-house digital influencers? “Word-of-Mouth” is king for customers. Who do customers trust most? It’s an important question to ask when deciding on digital brand ambassadors. Before hiring an earnest-looking actor, consider looking in-house. According...

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How To Use Instagram for Small Business

How To Use Instagram for Small Business

It’s hard to know how to use Instagram for small business, but small businesses and brands can make a splash with Instagram stories if they follow these six tips. How To Use Instagram for Small Business-1. Make a free business account. If your business has a regular Instagram account, it’s...

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Fyre Festival Owner Faces 40 Years In Prison For Wire Fraud And Fines For Violating Advertising Laws

Fyre Festival Owner Faces 40 Years In Prison For Wire Fraud And Fines For Violating Advertising Laws

Most people have heard of the infamous Fyre Festival incident that played out last year in April. The supposed ultra luxurious festival was supposed to take place on a small Bahamian island and include five-star accommodations and a world-renowned lineup of musicians, chefs, and celebrities. Unfortunately, when guests arrived on...

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What Dick’s Sporting Goods Proved

What Dick’s Sporting Goods Proved

The gun control debate shows brand activism is here to stay via Dick’s Sporting Goods. In politically turbulent times, many just want to hang out the middle and avoid the raging internet flame wars erupting across every media platform in America. But, it is becoming increasingly impossible to not take...

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5 Traits of Top Social Media Influencers

5 Traits of Top Social Media Influencers

5 Traits of Top Social Media Influencers Unlike before, when social media marketing success meant the number of ‘followers’ or ‘fans’ amassed, today’s marketers know that influencers are imperative to a brand’s success online. A smart marketer who knows the power of influencer marketing is investing considerable time in finding...

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Brand ADHD

Brand ADHD

First off, this post is not making fun of or belittling any type of person affected by ADHD. Let me tell you what this post is referring to… In the marketing business, you run into owners and marketing directors that know what their brand stands for and what the core...

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Branding is a Beach

Branding is a Beach

Branding is a Beach! That’s right I just came back from a week long vacation at the beach, and as I am sitting there watching the waves and watching people play in the waves I realized branding is a beach. I sat there and watched as a family came and...

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