Google’s Troubling Vision of Social Engineering – “The Selfish Ledger”

Google’s Troubling Vision of Social Engineering – “The Selfish Ledger”

Google made headlines last week when an internal communication was leaked to the public. The video was from 2016 and outlined an idea called The Selfish Ledger. The video raised a lot of questions, and was reported by media outlets all over the world. The Video The video is a 9-minute film...

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Google And Antitrust Claims: Understanding the Big Picture

Google And Antitrust Claims: Understanding the Big Picture

One of the hottest topics in the digital world this past week has been the allegations of antitrust behaviors made against Google. While the tech giant has faced similar accusations in the past, the conversation was reignited when 60 Minutes ran a special on the topic focused on the company....

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Spotify Branding is the Next Big Thing

Spotify Branding is the Next Big Thing

With the launch of Spotify’s IPO comes some major shifts to the companies business plan: Spotify branding for businesses. The new marketing analytics and advertising studio make Spotify an attractive brand channel for new and established brands alike. Now brands can combine the awesome social features of Spotify with advertising and...

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Are you a new school digital marketer? Take our quiz.

Are you a new school digital marketer? Take our quiz.

Are you a new school digital marketer? Are you keeping up with the ever-evolving marketing world? Listen, even the digital gurus have a hard time keeping up with all the changes going on in the digital space. And the lexicon of anyone who works in marketing is overflowing with three-letter acronyms....

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Digital Brand Ambassadors: Employees and Co-workers

Digital Brand Ambassadors: Employees and Co-workers

Your brand has all the digital brand ambassadors that it needs: employees. But, are you ignoring your in-house digital influencers? “Word-of-Mouth” is king for customers. Who do customers trust most? It’s an important question to ask when deciding on digital brand ambassadors. Before hiring an earnest-looking actor, consider looking in-house. According...

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Advertisers Could Pay in Facebook Blunder

Advertisers Could Pay in Facebook Blunder

Facebook made a giant political mistake could cost advertisers their much-needed target audiences. Earlier this week, the world discovered that Facebook sold the private data of 50 million+ users to the political ad firm Cambridge Analytica. This firm was hired in 2016 by the Trump Campaign to gain access to...

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How To Use Instagram for Small Business

How To Use Instagram for Small Business

It’s hard to know how to use Instagram for small business, but small businesses and brands can make a splash with Instagram stories if they follow these six tips. How To Use Instagram for Small Business-1. Make a free business account. If your business has a regular Instagram account, it’s...

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Fyre Festival Owner Faces 40 Years In Prison For Wire Fraud And Fines For Violating Advertising Laws

Fyre Festival Owner Faces 40 Years In Prison For Wire Fraud And Fines For Violating Advertising Laws

Most people have heard of the infamous Fyre Festival incident that played out last year in April. The supposed ultra luxurious festival was supposed to take place on a small Bahamian island and include five-star accommodations and a world-renowned lineup of musicians, chefs, and celebrities. Unfortunately, when guests arrived on...

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Get Ready, Blockchain Technology Is Coming To Digital Advertising

Get Ready, Blockchain Technology Is Coming To Digital Advertising

If you have been conscious over the last year then you have no doubt heard the term ‘blockchain’. Most commonly it is used when discussing cryptocurrency but blockchain technology has several applications, especially when considering how it could be used in digital advertising. At this point, though you may be...

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Google Chrome Begins Blocking Intrusive Ads

Google Chrome Begins Blocking Intrusive Ads

Google Chrome Now Blocking Intrusive Ads You may have heard about this in passing over the last few weeks, but Google Chrome has officially begun blocking online advertisements that do not follow the Better Ad Standards. Google Chrome currently is the most popular browser as almost 60% of users choose...

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