5 Ways the Beauty Industry is Changing for the Better

5 Ways the Beauty Industry is Changing for the Better

The beauty industry is changing for the better. Truly. What was once a “you need this to feel pretty” is instead embracing the inner beauty of women and providing the tools for them to feel the same way on the outside. Here are a few ways it is changing for...

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Digital Brand Ambassadors: Employees and Co-workers

Digital Brand Ambassadors: Employees and Co-workers

Your brand has all the digital brand ambassadors that it needs: employees. But, are you ignoring your in-house digital influencers? “Word-of-Mouth” is king for customers. Who do customers trust most? It’s an important question to ask when deciding on digital brand ambassadors. Before hiring an earnest-looking actor, consider looking in-house. According...

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Advertisers Could Pay in Facebook Blunder

Advertisers Could Pay in Facebook Blunder

Facebook made a giant political mistake could cost advertisers their much-needed target audiences. Earlier this week, the world discovered that Facebook sold the private data of 50 million+ users to the political ad firm Cambridge Analytica. This firm was hired in 2016 by the Trump Campaign to gain access to...

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How To Be Relevant With Mobile Marketing

How To Be Relevant With Mobile Marketing

The world has quickly moved towards mobile. A report from comScore shows that 4 out of 5 potential customers now shop on their smartphones. And time spent on digital media in the U.S. has officially eclipsed the use of desktop devices so any company that continues to “experiment” with mobile, tweaking the...

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Deliver Engagement, Not Content

Deliver Engagement, Not Content

All of us surf the different social media platforms looking for that nugget of info that is going to give us our “Aha” moment. The thing about surfing these platforms is that you start seeing the same general content. People today are pushing content delivery, inbound marketing practices and other...

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Stop Producing :30 TV Spot

Stop Producing :30 TV Spot

Stop Producing :30 TV Spot Let’s go to the doctor and tell him just one of our symptoms. Let him prescribe medication, for that one symptom, and hope it works on all of our symptoms. That’s crazy, right? Well, why would you do that with your advertising? Too many times...

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