Google’s Troubling Vision of Social Engineering – “The Selfish Ledger”

Google’s Troubling Vision of Social Engineering – “The Selfish Ledger”

Google made headlines last week when an internal communication was leaked to the public. The video was from 2016 and outlined an idea called The Selfish Ledger. The video raised a lot of questions, and was reported by media outlets all over the world. The Video The video is a 9-minute film...

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Life of the Brand: What is a Millennial?

Life of the Brand: What is a Millennial?

What is a millennial? Traditionally, “Millennial” can be defined as a person reaching young adulthood in the early 21st century. Vague, right? Millennials, unfortunately, get “typecast” in the job market these days. As a millennial, I believe that WE can do anything we want. We aren’t just social media strategists, or...

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Life of the Brand: A Star Wars Story

Life of the Brand: A Star Wars Story

Life of the Brand: A Star Wars Story We talk all things Star Wars. Oh and a little about Star Wars: The Last Jedi. Who’s seen it? Big thanks to our guests: advertising legend Shane Nassiri and Emmy-winning documentarian Paul Hunton of PBS KTTZ-TV. Star Wars the Last Jedi. Go...

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Life of the Brand: Thanksgiving Take on Are Smartphones Damaging Society?

Life of the Brand: Thanksgiving Take on Are Smartphones Damaging Society?

Life of the Brand: Thanksgiving Take on Are Smartphones Damaging Society? The promise of new media is the instant human connection across the world. But for many, it fractures existing real-world social relationships of parent-child and spouses alike. In this episode of Life of the Brand we pose the question,...

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Life of the Brand: Snob Test

Life of the Brand: Snob Test

Life of the Brand: Snob Test Tyler, Kevin, and Steven battle it out for brand identification supremacy. Watch our latest episode now! Or listen.

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Life of the Brand: Product Placement

Life of the Brand: Product Placement

Life of the Brand: Product Placement Product placement has existed since 1873. How are brands using it today? Does it work? How fitting for our product placement episode 13 to come for us on Halloween. Kevin‘s back, Tyler got a haircut and Steven Pence stands up the whole time. Oh,...

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Life of the Brand: The Dove Brand

Life of the Brand: The Dove Brand

Life of the Brand: The Dove Brand Life of the Brand: The Dove Brand explores how Dove got themselves into a bit of trouble with an ad that many has perceived as racist. Do you think it’s racist? Join the conversation on Facebook. Watch us on YouTube Listen to us...

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Life of the Brand: The Death of Blockbuster

Life of the Brand: The Death of Blockbuster

Life of the Brand: The Death of Blockbuster The death of blockbuster went quietly. But why did this juggernaut fail? Watch our latest episode “The Death of Blockbuster” below.

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Ghost Pepper Challenge

Ghost Pepper Challenge

Ghost Pepper Challenge For the Ghost Pepper Challenge and other episodes Follow us on YouTube. View our last episode Marketing Forecast for 2017

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Life of the Brand: Forecasting the Rest of 2017

Life of the Brand: Forecasting the Rest of 2017

Marketing Forecast 2017 We take a look at how 2017 has been so far and make some BOLD predictions for the future. Check out our latest podcast on YouTube or SoundCloud.    

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