Spotify Branding is the Next Big Thing

Spotify Branding is the Next Big Thing

With the launch of Spotify’s IPO comes some major shifts to the companies business plan: Spotify branding for businesses. The new marketing analytics and advertising studio make Spotify an attractive brand channel for new and established brands alike. Now brands can combine the awesome social features of Spotify with advertising and...

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Facebook Definitely Has Recorded Videos of You

Facebook Definitely Has Recorded Videos of You

Facebook says “F*&K Your Privacy” As if things couldn’t have got any worse for Mark Zuckerberg and Facebook with Cambridge Analytica, now it has been rumored that Facebook has been keeping recorded videos of you that you never published. And to make matters worse, Facebook is being coy and “investigating” why...

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Are you a new school digital marketer? Take our quiz.

Are you a new school digital marketer? Take our quiz.

Are you a new school digital marketer? Are you keeping up with the ever-evolving marketing world? Listen, even the digital gurus have a hard time keeping up with all the changes going on in the digital space. And the lexicon of anyone who works in marketing is overflowing with three-letter acronyms....

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Digital Brand Ambassadors: Employees and Co-workers

Digital Brand Ambassadors: Employees and Co-workers

Your brand has all the digital brand ambassadors that it needs: employees. But, are you ignoring your in-house digital influencers? “Word-of-Mouth” is king for customers. Who do customers trust most? It’s an important question to ask when deciding on digital brand ambassadors. Before hiring an earnest-looking actor, consider looking in-house. According...

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Advertisers Could Pay in Facebook Blunder

Advertisers Could Pay in Facebook Blunder

Facebook made a giant political mistake could cost advertisers their much-needed target audiences. Earlier this week, the world discovered that Facebook sold the private data of 50 million+ users to the political ad firm Cambridge Analytica. This firm was hired in 2016 by the Trump Campaign to gain access to...

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How To Use Instagram for Small Business

How To Use Instagram for Small Business

It’s hard to know how to use Instagram for small business, but small businesses and brands can make a splash with Instagram stories if they follow these six tips. How To Use Instagram for Small Business-1. Make a free business account. If your business has a regular Instagram account, it’s...

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Facebook is Spying on You: Separating Fact from Fiction

Facebook is Spying on You: Separating Fact from Fiction

  Is Facebook spying on you? Have you ever been scrolling through your newsfeed and thought it strange that you were just talking about Coca-Cola and now there’s an advertisement for them right on your screen? Is Facebook spying on you, or are you crazy? These days, Facebook seems to...

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How to Build Trust Among Your Social Media Followers

How to Build Trust Among Your Social Media Followers

How to Build Trust Among Your Social Media Followers Building trust among your consumer base is easy and it is very simple to post information on social media. Everyone can pass information through the internet including their online businesses, but the question is; are your followers interested in your information?...

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5 Traits of Top Social Media Influencers

5 Traits of Top Social Media Influencers

5 Traits of Top Social Media Influencers Unlike before, when social media marketing success meant the number of ‘followers’ or ‘fans’ amassed, today’s marketers know that influencers are imperative to a brand’s success online. A smart marketer who knows the power of influencer marketing is investing considerable time in finding...

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Is your social media expert really an expert?

Is your social media expert really an expert?

Is your social media expert really an expert? Nine times out of ten, they’re not. Some people still believe social media is all about driving sales and increasing foot traffic into their store. These people are seriously mistaken. If your social media expert claims he/she can prove ROI on the...

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