Spacebook, Seos, and PPCs: Agency Dating 101

Spacebook, Seos, and PPCs: Agency Dating 101

Agency Dating 101: The do’s and dont’s of finding the perfect agency for you. Be a Creeper If a friend were to hook you up with a blind date what would your first instinct be? I know what mine would be….CREEPING. That’s right, no shame in my game. I would...

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Fox News Set to Launch Streaming Service “Fox Nation”

Fox News Set to Launch Streaming Service “Fox Nation”

It appears Fox News is planning to unleash Fox Nation, a new subscription service that is a stand alone product not requiring a cable or satellite company subscription. The new streaming service will offer unique programming outside of its 24-hr news channel due to contract obligations. Fox believes that their...

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5 Examples of The Mandela Effect In Advertising – Is Your Mind Playing Tricks On You?

5 Examples of The Mandela Effect In Advertising – Is Your Mind Playing Tricks On You?

In the last few months, the internet has been set ablaze with examples of the Mandela Effect. If you are unfamiliar with the phenomenon then prepared to get your mind blown. We apologize in advance for the rabbit hole you are about to descend into. What Is The Mandela Effect?...

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Millennials: Traditional Media vs. Digital Media

Millennials: Traditional Media vs. Digital Media

Brands have struggled the past few years when trying to reach the millennial generation. Is my money better spent in traditional TV, print or radio advertisements? Do I invest in social media, mobile apps and web design? These are the types of questions that marketers are trying so desperately to...

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Stop Producing :30 TV Spot

Stop Producing :30 TV Spot

Stop Producing :30 TV Spot Let’s go to the doctor and tell him just one of our symptoms. Let him prescribe medication, for that one symptom, and hope it works on all of our symptoms. That’s crazy, right? Well, why would you do that with your advertising? Too many times...

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How to Market Through the Outside Noise

How to Market Through the Outside Noise

As I sit here in the coffee shop trying to answer e-mails and get work done, I constantly find myself distracted. I am distracted by the table next to me discussing the issues of military intelligence and the corruption of the government in todays global community. The more they talk, the...

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Why You Shouldn’t Forget About TV Advertisements

Why You Shouldn’t Forget About TV Advertisements

By Matt Smith If you ask marketers what their views on traditional media are, most of them will say it is dying. Newspapers are getting replaced by online media databases and social media, and radio is getting replaced by applications such as Spotify and Pandora. But what about TV? Despite...

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Pros and Cons of Hiring Celebrity Actors

Pros and Cons of Hiring Celebrity Actors

By Matt Smith One of the toughest jobs for a traditional media specialist is to decide who should be the face of your brand’s advertising campaign. Should it be an in-house spokesperson or a paid actor? Hiring a celebrity actor can be an effective strategy trying to stand out above...

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Traditional vs. Digital

Traditional vs. Digital

People often ask how to utilize both traditional and digital marketing. In order to effectively accomplish this you have to understand the unique differences. Honestly, businesses don’t really care how or where the customers found out about them, only that they did, and it resulted in an action.  However, marketers do care...

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