Why You Should Continue To Market During A Crisis

Why You Should Continue To Market During A Crisis

Unprecedented events can take a devastating toll on companies of all sizes. As of late, businesses have quickly found themselves in crisis mode due to COVID-19; however, this is not the first crisis that the U.S. has experienced. For our economy to function, it is essential that companies continue to...

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How To Prepare Your Business For A Crisis

How To Prepare Your Business For A Crisis

As we are currently in the middle of the COVID-19 pandemic crisis, business communities may find themselves in a very uncertain situation. As COVID-19 is not the first crisis the U.S. has faced, it will most likely not be the last either. That is why it is imperative that you...

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How To Manage Your Business’ Social Media During A Crisis

How To Manage Your Business’ Social Media During A Crisis

In times of national and global emergencies, businesses are scrambling to respond to COVID-19 and develop appropriate social media strategies to connect with customers. As many people turn to social media, this can be an essential time for businesses to not only share messages and updates but also give support...

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Google’s Troubling Vision of Social Engineering – “The Selfish Ledger”

Google’s Troubling Vision of Social Engineering – “The Selfish Ledger”

Google made headlines last week when an internal communication was leaked to the public. The video was from 2016 and outlined an idea called The Selfish Ledger. The video raised a lot of questions, and was reported by media outlets all over the world. The Video The video is a 9-minute film...

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Google And Antitrust Claims: Understanding the Big Picture

Google And Antitrust Claims: Understanding the Big Picture

One of the hottest topics in the digital world this past week has been the allegations of antitrust behaviors made against Google. While the tech giant has faced similar accusations in the past, the conversation was reignited when 60 Minutes ran a special on the topic focused on the company....

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Advertisers Could Pay in Facebook Blunder

Advertisers Could Pay in Facebook Blunder

Facebook made a giant political mistake could cost advertisers their much-needed target audiences. Earlier this week, the world discovered that Facebook sold the private data of 50 million+ users to the political ad firm Cambridge Analytica. This firm was hired in 2016 by the Trump Campaign to gain access to...

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What Dick’s Sporting Goods Proved

What Dick’s Sporting Goods Proved

The gun control debate shows brand activism is here to stay via Dick’s Sporting Goods. In politically turbulent times, many just want to hang out the middle and avoid the raging internet flame wars erupting across every media platform in America. But, it is becoming increasingly impossible to not take...

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Burger King Explains Net Neutrality and Announces Bid for 2020 Presidential Race

Burger King Explains Net Neutrality and Announces Bid for 2020 Presidential Race

Burger King Explains Net Neutrality and Announces Their Bid for 2020 Presidential Campaign What is net neutrailty? Defined as: “is the principle that governments should mandate Internet service providers to treat all data on the Internet the same, and not discriminate or charge differently by user, content, website, platform, application, type of attached equipment, or...

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“Trumpy Bear” Makes Commercials Dumb Again

“Trumpy Bear” Makes Commercials Dumb Again

“Trumpy Bear” Makes Commercials Dumb Again   What the F#%K is Trumpy Bear? This is the question everyone is asking themselves after they watch the cringe-worthy new ad for the product “Trumpy Bear”.   Complete with a “dreamsicle” quaff, eyebrows possibly made from horse hair, cuffs, lapel and a red...

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What Your Brand Can Do About the Elusive Millennial Generation

What Your Brand Can Do About the Elusive Millennial Generation

Over the past few years, millennials have posed huge challenges for brands. This generation has led the charge for advances in new media and new communication methods. Even the most prominent brands are struggling to keep up with this generation’s innovations. The golden question that every brand has had at...

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