What Dick’s Sporting Goods Proved
The gun control debate shows brand activism is here to stay via Dick’s Sporting Goods. In politically turbulent times, many just want to hang out the middle and avoid the raging internet flame wars erupting across every media platform in America. But, it is becoming increasingly impossible to not take...
What is Life of the Brand
I have started this blog because I believe there are a lot of options out there as far as marketing goes; and the worst part is you are going to be sold on the benefits of it all. You have to remember business owners and operators are concentrating on issues of...