Spotify Branding is the Next Big Thing

Spotify Branding is the Next Big Thing

With the launch of Spotify’s IPO comes some major shifts to the companies business plan: Spotify branding for businesses. The new marketing analytics and advertising studio make Spotify an attractive brand channel for new and established brands alike. Now brands can combine the awesome social features of Spotify with advertising and...

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Are you a new school digital marketer? Take our quiz.

Are you a new school digital marketer? Take our quiz.

Are you a new school digital marketer? Are you keeping up with the ever-evolving marketing world? Listen, even the digital gurus have a hard time keeping up with all the changes going on in the digital space. And the lexicon of anyone who works in marketing is overflowing with three-letter acronyms....

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Digital Brand Ambassadors: Employees and Co-workers

Digital Brand Ambassadors: Employees and Co-workers

Your brand has all the digital brand ambassadors that it needs: employees. But, are you ignoring your in-house digital influencers? “Word-of-Mouth” is king for customers. Who do customers trust most? It’s an important question to ask when deciding on digital brand ambassadors. Before hiring an earnest-looking actor, consider looking in-house. According...

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What Dick’s Sporting Goods Proved

What Dick’s Sporting Goods Proved

The gun control debate shows brand activism is here to stay via Dick’s Sporting Goods. In politically turbulent times, many just want to hang out the middle and avoid the raging internet flame wars erupting across every media platform in America. But, it is becoming increasingly impossible to not take...

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What is Life of the Brand

What is Life of the Brand

I have started this blog because I believe there are a lot of options out there as far as marketing goes; and the worst part is you are going to be sold on the benefits of it all. You have to remember business owners and operators are concentrating on issues of...

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