Are you a new school digital marketer? Are you keeping up with the ever-evolving marketing world? Listen, even the digital gurus have a hard time keeping up with all the changes going on in the digital space. And the lexicon of anyone who works in marketing is overflowing with three-letter acronyms....
Is your social media expert really an expert? Nine times out of ten, they’re not. Some people still believe social media is all about driving sales and increasing foot traffic into their store. These people are seriously mistaken. If your social media expert claims he/she can prove ROI on the...
How to Evolve Your Brand Smarter
Life of the Brand is a resource for marketers, small business owners, operators and anyone else interested in the Life cycle of the Brand.